Money isn't everything, but is there a way to make money podcasting other than from your streaming platforms? - Sydney
There are several ways to monetize a podcast. It's always good to be aware of the multiple streams of income podcasting can bring other than streaming.
Whether you are doing it for passion, doing it for the lambo, or doing it for the past due library fees here are three ways you can monetize a podcast.
All you need is a product or service that you like and can recommend to your listeners with an affiliate or referral link. Know your audience and know the product for this to work.
You can call out this brand, product, or service. It doesn't have to be salsey or sneaky. Your simply can say ”This episode is brought to you by (enter brand, product, service here). Have a link that will differentiate your traffic and you would be able to take a commission of these sign ups. Since the links stay active even after the podcast ages, the potential for continual earning is there as long as people continue viewing your podcast archive. If you have anything along these lines that you would like to be added to your podcast, we can add that for you here at Podcast Prime. As mentioned on the website 100% of royalties gained through your podcast will remain 100% yours, we're here to help!
Before we start... a quick disclaimer..These require a certain size of audience to make you money.
However, these monetary gains can be much larger due to the volume required, therefore podcasts with large communities can really increase earnings drastically. Sponsors usually have two goals in mind: selling their product and increasing awareness of their brand. Usually these sponsorship are set up on a cost per 1000 basis. Another metric used which is preferred fort he small and mighty podcasts with deep audiences is cost per acquisition. This is the number of sales or signups businesses get as a result of an ad. Sponsors will sometimes pay podcasters a referral bonus for each signup they get.
Use your podcast to be an advertising platform for YOURSELF. Now don’t lose sight of what makes your podcast unique and differentiated, but bringing in branded products of your own to include with your podcast can really heighten your earning potential. Introduce your listeners to new products you have through your existing shows and use product specific domain names to help ease searching and discovery. Services can include one on one coaching to give insight to your tricks of the trade for beginner and growing podcasters.
